Introduces concepts and professional best practices in social media analytics. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. 617.373.2000 MKTG4720. COMM3330. (4 Hours). Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Surveys the field of communication studies. A term project is used to enable students to apply their learning about the fundamentals of marketing. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. MKTG4983. Brand & Creative Murphy Gilson murphyuw@uw.edu. Principles of Organizational Communication. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. COMM3200. Dan Mabery | Vice President for University Relations. Course content may vary from term to term. Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. MKTG6216. Her prior work in diversity, equity and . Theories of Conflict and Negotiation. MKTG2201. Advertising Practices. (4 Hours). Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. Driving Marketing Performance: Measure, Analyze, Profit. Singles today have no shortage of options when it comes to ways to find a date. Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. Sport and Spectacle. Introduces students to interviewing through the application of communication theory. (4 Hours). COMM2900. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. Principles of Argumentation. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. The concentration embraces an approach that is analytical, creative, and practice oriented. Class Schedule: Monday-Friday. COMM6304. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Youth and Communication Technology. Offers elective credit for courses taken at other academic institutions. Public Relations Principles. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. Dating apps are more specific and numerous than ever. The concentration aims to prepare students with the knowledge and skills to pursue careers in a broad range of professional settings including, but not limited to, digital marketing management, social media marketing, marketing analysis, data analysis, marketing consulting, UX design, content strategy, consumer insights analysis, sales management, and product and brand management. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. As hip-hop turns 50, Murray Forman reconsiders the meaning of OG, MLB voice and CAMD alum Don Orsillo on the communication classes and Red Sox co-op that started his sports broadcasting career, Some surprises and room for improvement in this year's Golden Globe nominations, says Communication Studies professor, Speaker Cory Doctorow discusses Ticketmaster, Taylor Swift, and Big Tech's hold on all of us, Theoretical Analysis of State-Wide Opioid Campaign. (4 Hours). Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. No previous experience in data analysis or programming required. This course incorporates materials from communication, psychology, anthropology, and sociology. Explores business-to-business and business-to-customer strategies. 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. MKTG4506. have in conveying meaning and constructing and negotiating interpersonal relationships. Offers special topics in marketing. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. (4 Hours). Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Aletha Rodgers | Communications Project Coordinator. COMM3451. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. Quantitative Analysis of Consumer Data. - Center for the Arts. Focuses on the marketing research process and the analysis of data using software applications. 360 Huntington Ave. (4 Hours). Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. (4 Hours). Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. May be repeated without limit. e.aboelela@northeastern.edu. Offers an in-depth look at how persuasive health campaigns are designed and executed. Television Studio Production. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Communication Theory. As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 c.zangerl [@]northeastern.edu. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. The PDF will include all information unique to this page. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Opens New Window Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. (4 Hours). Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Creating and Sustaining Customer Markets. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. TTY 617.373.3768 A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. Communication and Sexualities. Communication, Technology, and Society. Mr. Brock's recent experiences include the creation of digital marketing strategies for over 50 state and private universities at Academic Partnerships, LLC, an online program manager, and the re-imagining of extension studies at San Diego State University Global Campus. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. The PhD level program in Civil Engineering at Northeastern University is flexible and may be adapted to any . (4 Hours). Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. (4 Hours), COMM6501. Northeastern University is a private institution that was founded in 1898. Marketing Management. Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. Introduction to Marketing. (4 Hours). MKTG4504. (4 Hours). We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. (4 Hours). (4 Hours). Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. (4 Hours). Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. (4 Hours). MKTG6280. Offers an advanced course in defining and managing an organizations product-market strategy. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. Centers, Labs and Initiatives. Northeastern University. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Emergency Information Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. (3 Hours). (3 Hours). Marketing Research. (4 Hours). (4 Hours). Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication.
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